How to Create Effective Webinars (Tips)

How to Create Effective Webinars (Tips)

You don’t have to be a rocket scientist to create an effective webinar. All you need is a webinar checklist and we are here to provide it. In this section, we will go through everything need to need to create an effective webinar from the early planning stages to the big day itself.

  • Brainstorm the Right Topic

You will need to decide the topic you want to talk about before you can get started on creating an effective webinar. Your chosen topic should answer the questions your audience usually asks and be highly specific. For instance, if you are hosting an email marketing webinar, you can focus on specific subject lines. Overall, your webinar should offer value to your viewers. Think about your unique value proposition and your company as a whole. These are the topics you will use for the webinar.

  • Choose a Webinar Tool

There are several webinar services that can be used to create an effective webinar. For example, Zoom, GoToWebinar, and ClickMeeting. It is important to consider your objectives when you are researching a webinar tool to use. How many people will attend the webinar? Do you need to arrange for more than 1,000 participants? And is it easy to use? Those are the questions you should look into when you are deciding on the webinar tool to use. Additionally, you will want to ensure the tool is able to handle the webinar you want to host. Can it handle Q&A or video chatting webinars? The best tool for you will largely depend on the general objectives of the webinar.

  • Produce the Content

Once you find the right tool and you know the topic you want to talk about, you will need to decide the type of webinar you wish to host. Will it be a talking head and PowerPoint presentation? Or perhaps you need to do a live Q&A panel. Either way, you will have to prepare for the webinar by producing the content. For instance, if you are creating a PowerPoint presentation, you will have to create your slide deck. Ensure that the slides greatly emphasize your key points. Make the slides visually appealing by including interesting graphics such as GIFs and images.

Conversely, for a discussion-style webinar, gather audience questions, plan out your speakers, and prepare other questions you may have. This will allow you to prioritize your time during your webinar session.

  • Prep the Environment and Tech

Before running your webinar, ensure you have a working mic with settings adjusted to your environment and a camera (your laptop camera should do the job). Also, you need to choose a set for the webinar – it can be your living room or your office. However, make sure the environment is professional and nobody interrupts during your session. Having someone disrupt your session will not only throw you off guard but also disrupt the participants’ focus.

To reduce the risk of mix-ups, check your internet connection to ensure it is stable. Also, ensure your laptop is plugged in, or that it won’t start updating on its own. Beyond that, if you will be sharing your screen, make sure you close all unnecessary tabs in your browser.  It is smart to log into your webinar room about 20 minutes prior to the start of the presentation.

  • Choose the Right Time and Day

You will also want to consider the location of your audience. Tools like Google Analytics can be handy as it allows you to see where your audience is, so you can select a convenient time zone and day. The best day to host a webinar is Tuesday from 10 to 11 am GMT according to ON24. This is because it is nice for a broad time zone, and would avoid most work hours or commute times. This time typically prevents conflicts with most participants. However, if your audience is in a particular country, then you would not have to bother about global time zones. You can instead focus on holding a session when most people are not commuting. Generally, after work hours or early afternoon are the best times.

  • Promote Your Webinar

Now that you have done the background work, it is time to ensure you promote the webinar to your target audience. To promote a webinar, create a landing page where participants can easily sign up and distribute and promote the link in many ways. For instance, you can run adverts through search engines and social media. Additionally, you can use free promotion tactics too, like posting on your website, social media accounts, or send an e-mail to your subscribers. It is vital to use your follower base to get enough people interested. Also helpful are reminder emails. Consider sending “Seats Are Filling Up” or “Don’t Miss Out” emails as the webinar day gets closer. When you finally get enough people to sign up, you will need to remind them as the day approaches. Send them the webinar link an hour before the webinar so it is top of their mind and they need not go searching for the webinar link in the registration email.

  • Practice

You should not just jump into the webinar without adequate preparation, hoping to improvise. While flexibility in your session is an asset, it is important to practice a lot in the days leading to the webinar to make your presentation sound knowledgeable and convincing. Also, it is essential everyone on your team have the first-hand experience with the webinar platform you will use. Stay away from last-minute changes and tweaks in your scenario. They typically make your presentation a bit messier and may cause unnecessary stress.

  • Follow-up with the Audience

Obviously, webinars are an important sales opportunity and you want to avoid a situation whereby participants leave the webinar and never think about you again. That is why you should send attendees a thank you email as well as gathering feedback from them, so you can host a better webinar in the future. Additionally, attendees typically like having a recording, so sending them a link to the session’s recording afterward is a smart idea. Also, this means you can send it to those who wanted to attend the webinar but could not.

What is the Best Way to Create Interaction During a Webinar?

If you want to connect with your audience, you need to be engaging that means that the audience is listening to you while you are talking to them. You are engaged in a conversation even if you are the only one talking and since you are the presenter here. It is up to you to keep their attention once you have this. In this section, we will go through some tips on how to make your webinars more engaging and more enjoyable for your audience. This should result in a better conversation rate for your webinars, not to mention a higher rate of people returning for future webinars as well.

  • Getting Attention

It is really boring and confusing for an audience if the Webinar’s host directly starts talking about concepts where the audience actually has little knowledge of. Just like in movies, you have to have a brief introduction and get the attention of the audience. Engage the audience by asking a question. This relatively brief phase has to address the topic you will talk about. By doing this, the audience will be able to bring up their prior knowledge regarding the topic and will, therefore, create conceptual hooks that they can use for the session. For example, you can do a thesis game. You can just project a daring thesis like the 9/11 attacks conspiracy and then the audience has to agree or not agree. Hereafter, you can have a brief discussion about these theses and continue to the next phase.

  • Ask Questions and Use Their Ideas

After your amazing introduction and attention phase, the audience will probably be awake enough to start listening to you and at this moment you can go into more detail about your topic. There is nothing wrong with just saying what you have to say and it can even be good to just talk to the participants. But then, you have to ask yourself the following question: did the audience really learn, and did the audience enjoy your session? You have to see your audience as individuals whose brain is constantly working. They are silently asking questions and therefore you have to leave some space for them to ask these questions. Do not speak false or insecure and leave some room for questions and answer rounds during your session and not only at the end.

To create interaction, it is also important for you to ask questions. Your audience will not always be enthusiastic enough to ask questions and therefore you should prepare some yourself. Depending on the audience, you can ask straightforward questions or difficult questions. You can also take it a step further, use their ideas. You can use different approaches in a way that they have to write down or express their ideas. The transformational app format for example, is a format that pushes people to express their ideas and collaboratively come up with solutions to a given problem.

  • Variation

There are speakers that are so charismatic that you can listen to them for hours and hours, but even then the brain cannot keep full attention all the time. Just like you have to bring variation regarding what you eat like vegetables, meat or meat replacing products, fruit, and so on, you also have to bring variation to the participants. Show a movie, do a brainstorm, ask questions, use objects, do a poll, it can even be an online poll, and so on. This does not mean that you cannot just tell what you have to say, it means that you can step outside your comfort zone and try something new. Some approaches work with a certain audience, but some approaches, unfortunately, do not. You have to try it out yourself otherwise you will never know what the effect of certain approaches is.

  • Alignment

Now that we talked about getting attention, asking questions, using their ideas, and bringing variation, it is time to talk about alignment. Let’s say you have to teach someone how to swim, you first do all the moves on drylands and then you give the pupils an exam in the water. It speaks for itself that the chances are pretty high that the person will drown. For this reason, you as a speaker have to make sure that your goals are aligned with how you will teach them.

  • Deliberate Practice

As mentioned earlier, you have to experiment with interactive approaches but you also have to deliberately practice. For example, if you want to become fit you can go to the fitness gym every day and also noting down your progression, finding unaccustomed exercises, seeing what kind of schedule is best for you, and so on. By doing this, you will definitely make more progression. Maybe you do not have the chance to give many sessions, you can deliberately practice if this is the case. Prepare your session well and evaluate yourself afterward. Maybe the participants can help you with your evaluation.

  • Authenticity

An audience can really feel it if you try too hard and if your way of speaking is just not natural. If you are standing in a shop and you are hesitating to buy something, the last thing you need is a shop owner that does not know its own product and cannot help you any further. This is also the case for giving a session, especially an interactive Webinar session. Prepare yourself well and tell a story. Not just random facts, try to bring the story as if you were sitting with your best friends in a bar. Do not use hard words and just be yourself.

How to Record a Webinar on PC or Mac?

Recording a webinar can help you review some important information discussed in the meetings. Also, it allows the attendees to save valuable information for later use. Here is how to record a webinar on PC or Mac.

How to Record a Webinar using Apowersoft?

  • To start recording a webinar, open your browser and go to this page. Apowersoft is a reliable and powerful online screen recorder.
  • Now browse down till you see the Apowersoft Free Online Screen Recorder and click it. This will lead you to its webpage, and then hit the “Start Recording” button to launch the recording tool.
  • When the recording tool is ready, open your webinar application, and start with the conference.
  • Go to the recording tool, select the portion you want to capture, and the audio source you want to record.
  • Once done, you can go on with the recording by hitting the start button.

NB: To capture the entire screen activity, you can choose the Full Screen” mode or use a specific size you want to record by simply adjusting the recording window. You can add annotations and notes to your recording during the recording process if you want to.

When the recording is done, simply click the stop button. This will save your file which you can watch by clicking it.

Aside from this Apowersoft Free Online Screen Recorder can also be used in taking a screenshot from a webinar by using its screenshot function. You can also add shapes, lines, and text. You can also schedule a recording task by utilizing its “create scheduled task” feature.

How to Record a Webinar using ShowMore?

ShowMore is another free online screen recorder that can flexibly capture your screen by customizing recording regions and choosing audio outputs. While recording the webinar, you can easily edit the screen by adding colors, lines, arrows, and texts to highlight specific parts. Here is a guide on how to use this online resource to record your webinar on PC.

  • On your PC or Mac, visit the ShowMore page. Scroll down until you see “Start Recording”. Once you click on it, a recorder box will appear.
  • Now, go to settings so you can configure shortcuts for resume, pause, stop recording, and more. If it is your first time using ShowMore, it will automatically download a launcher to your computer.
  • Choose “System microphone and sound” as your audio input since you are recording a webinar.
  • To start recording, open your webinar application. And once the webinar starts, click the recording button on the left corner of the recording box to start recording your webinar. You can either record a full screen or customize the page to your needs.
  • If you want to highlight certain contents of the webinar or take notes, you can utilize the editor feature by simply clicking the pen icon. This allows you to add texts, shapes, and arrows to the webinar screen. Once done, hit the pen icon to pack the toolbar up.
  • Once you are done recording the webinar, click the pause button, then you will get the video file. Click the button on the bottom right to save the webinar recording.

 How to Cite a Webinar APA?

To cite a webinar presentation in your text, you will use the APA (American Psychological Association) in-text citation style of year of publication and author’s surname.

For a reference entry of the slides/files, use the following:

  • the last name and first initial of the author or the authoring organization
  • the year of publication
  • the title of the slides in normal font
  • a bracketed description of the media type
  • retrieval information

Example:

Stannard, Russell. (2020). How to Make a Webinar Interactive. [Webinar Slides]. Retrieved

To create a reference entry for a recorded webcast or webinar, use the following:

  • the last name and first initial of the author or the authoring organization
  • the word Presenter in parentheses to indicate the presenter and author are the same
  • the year of publication
  • the title of the webinar in italics
  • a bracketed description of the media type
  • retrieval information

Example:

Stannard, Russell. (Presenter). (2020). How to Make a Webinar Interactive. [Live Webinar]. Retrieved

Webinars are a powerful marketing tool to grow your email list and build a fast connection with your viewers since it is more personal than just posting on social media or sending them an email. Also, since you can create a sense of urgency in the webinar for your audience to make a purchase with limited-time bonuses and flash sale. According to statistics, over 50 percent of your webinar sales will be made after the webinar is over. So it is important that your Webinar connects to an email sales funnel.

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