Leadpages vs Clickfunnels Comparison Guide (2020), Pricing, Features, Integrations

While there are multiple marketing tools around the world, and Leadpages and Clickfunnels are among the most popular marketing tools you can use.

The marketing world is diverse and dynamic. As such, no single marketing tool is one-size-fits-all.  In this write up we give you an in-depth review of Leadpages and Clickfunnels.

The basic difference between the two is that Leadpages is simply a professional landing page application whereas ClickFunnels is a sales funnel software that allows you to run everything in your way.

Overview of Leadpages

Leadpages is a leading sales and marketing software that helps you create landing pages and popups to generate leads and increase your sales. Leadpages offers over 150 professionally designed templates. Besides generating leads, marketers and entrepreneurs can easily publish web pages, and consistently transform clicks into customers.

What is a Landing page?

A landing page is a web page for marketing or advertisements. It is a page that a web visitor lands after clicking on a link, usually in an email or ad from Google, Bing, YouTube, Twitter, Facebook, Instagram, or other similar places on the web.

A landing page usually is a standalone web page with a single focus or goal – call to action (CTA). Therefore, they are the best option for increasing your marketing campaigns’ conversion rates while reducing the cost of acquiring a lead or sale.

It can be any page on your website, i.e., your home page, a product page, a blog post, a lead capture page, or any other page you’d drive direct traffic to.

Leadpages Features overview

  • Drag & drop customization
  • HTML Editing
  • Custom form fields
  • Mobile-ready templates
  • A/B Analytics
  • Lead capture popups
  • A/B Testing
  • Sub accounts
  • Video player
  • Email Integrations

Leadpages functions

With LeadPages, you can create optimized sales pages. The pages allow you to collect and manage contacts for your marketing campaign.

LeadPages is simply an online software for building a landing page and can help you capture email subscribers. The software allows you to give away lead magnets, design landing pages to drive visitors to your email list and register people into webinars and your offers.

LeadPages helps you get more subscribers, but it does not let you send regular emails to your email list, like marketing software. So you have to use another service to communicate your email list.

The primary functions of LeadPages include:

1) Send Lead Magnets

Lead magnets are digital giveaways like eBooks, videos, coupons, or seminar access. You give them to visitors provided they subscribe to their email address. It’s sort of a trade or an incentive – you give out something to people, to get their email address.

However, they can unsubscribe at any time.

LeadPages stores and sends a lead magnet to people who sign up on the subscriber box of Leadpages, or the opt-in box on a landing page.

2) Host webinars

LeadPages allows you to create webinars. You can embed your live webinar presentation into a webinar template LeadPages. Additionally, you can add a chat box below the webinar to allow attendees to communicate and ask questions. This is an awesome feature if you are just getting started on webinars and are not familiar.

3) Create a Sales Page

LeadPages offers numerous landing page templates that you can use including out of the box Sales page templates that are quite useful. You can customize each template as per your content and brand. You can further customize the content on the landing page to get the information you want from your lead or customer.

4) Design a Squeeze Page

A squeeze page is a useful tool for driving prospective customers to perform an action like registering, signing up, or buying a product. You can easily design squeeze pages in LeadPages, more so in cases where you need to use videos from YouTube, Vimeo which can be easily integrated with the squeeze page. It also works with videos hosted on your servers.

5) Collect email subscribers through text messaging

Although this may not be a very popular option, this function allows you to send a message to a particular number. asking them to respond with their email with the necessary permissions. Once they respond with their email, they become subscribers. This method is quick and saves time for your subscribers.

6) Make an Upsell Thank You Page

LeadPages comes with templates that direct customers to the next action, usually another sales, squeeze page, or sales cart. Creating an upsell when you are having a positive engagement with your customer is is one of the best digital marketing tactics. By offering an upsell when the subscriber opts-in, the chances of the customer buying into it are higher because they are in a YES frame of mind. They are less likely to reject it.

Other Leadpage functions include sending automatic content upgrades, creating opt-in boxes and forms, and seamless email platform integration.

Get started with your Leadpages 14 day free trial now.

Leadpages Integrations

LeadPages integrates with multiple tools to ensure that you have an efficient operation.

Let’s look at available Leadpages Integrations.

  • Analytics: LeadPages integrates with platforms like Google Analytics, Google Tag Manager, Hotjar, and JavaScript Analytics Platforms.
  • CRM: managing interactions with your customers and potential customers is excellent. You can achieve than on LeadPages through integrations like amoCRM, Contactually, LionDesk, PipeDrive, and ZoHo CRM, which are available via Zapier. Integrated ones include Salesforce, Pardot, and InfusionSoft by Keep.
  • Digital Advertising: It is compatible with Bing Ads, BrightRoll, Facebook Ads, Instagram Ads, Google Ads, and Taboola.
  • Ecommerce: it integrates with Shopify
  • Email Marketing: integrated tools include ActiveCampaign, AWeber, BombBomb, Constant Contact, ConvertKit, Drip, Emma, GetResponse, iContact, and MailChimp.
  • Live Chat: you can chat through Chat.io, Drift, Intercom, LiveChat, and ManyChat.
  • Marketing Automation: integrations include Autopilot, E-goi, HubSpot, Intercom, Leadsbridge, Marketo, Ontraport, Zapier, and Webhooks.

Additionally, Leadpages integrates with social media accounts, video channels such as Vimeo and YouTube, webinar platforms, and particular websites such as Drupal.

Leadpages pricing

Leadpages offers three plans – Standard, Pro, and Advanced

  • Standard: costs $37 monthly ($25 per month if billed annually). It is a basic plan; thus, it fits small businesses and marketers.
  • Pro: it is the most popular plan, and costs $79 per month ($48 per month if billed annually). The plan is ideal for medium-sized business and professional marketers.
  • Advanced: This option costs $321 per month ($199 per month when billed annually).

For each plan you select, you get a 14-day free trial. Click here to start your 14 day free trial with Leadpages.

If you opt to pay annually, you save up to 30% because the standard plan will cost you $25 per month, the Pro plan costs $48/month while the advanced plan costs $199.

Check out our detailed pricing analysis of Leadpages here.

Standard Plan 

The standard plan is good for most small businesses and entrepreneurs. One of its key features is that there is no difference between the Standard plan and the Pro and Advanced plan in terms of the number and types of landing pages you can create.

Pro Plan

The Pro plan is designed for slightly larger enterprises who may want to use the software on multiple domains as it gives you the option to use Leadpages on up to three domains and as mentioned above it also gives access to payment integration via  Leadpages Checkout and unlimited A/B testing. The Pro plan also gives users access to a live chat function for support related queries.

Advanced Plan

The Advanced plan is the highest tier plan of Leadpages aimed at marketing agencies which handle multiple clients and have multiple employees. In addition to all the features of the Standard and Pro plan, it comes with multiple integrations to popular marketing softwares like Hubspot and Salesforce.

Click here to start your 14 day free trial with Leadpages.

Pros of LeadPages

  • More affordable than Clickfunnels
  • Excellent email support
  • Friendly customer support team
  • Page builder features HTML editor so that you can tweak pages with custom code
  • Drag-and-drop page builder
  • Pages you build fully integrate with WordPress
  • Mobile responsive landing pages
  • Attractive, professional page designs
  • Analytics built into the LeadPages platform

Cons of Lead Pages

  • Page builders get sluggish at time
  • Lacks built-in auto-responder/ affiliate management tool
  • Upsells and down-sells are available only on Advanced Plan
  • Not ideal for nurturing audiences and boosting conversions
  • Lacks 24-hour chat support

Get started with your Leadpages 14 day free trial now.

Overview of Clickfunnel

Clickfunnels is a sales funnel builder important in marketing, selling, and delivering products online. The web-based software offers users funnel options, pre-built for a specific business, product, or service. The home page has content for all kinds of businesses, making it easier for them to generate leads and make sales.

Clickfunnels incorporates all aspects such as website hosting, landing pages, email autoresponders, and offers a comprehensive, unified package that saves time and costs.

Apart from landing pages, ClickFunnels also creates other components of a sales funnel.

ClickFunnels has multiple Funnel templates. You can organize them easily into a sales funnel that has landing pages and other components. Thus, the landing pages are not standalone.

What is Funnel?

A funnel comprises a set of steps that a visitor on your web page passes through before reaching conversion.

A typical funnel looks like:

  • Content page – introduces your product.
  • Landing Page – collects emails (squeeze page or opt-in page)
  • A sales page – sells your product.
  • A checkout page for transactions
  • A series of upsells or add-on offers

Ever bought something from am online store? Write down the process, and you get a funnel.

Clickfunnels Functions

As an online software program, ClickFunnels lets its users design and build sales and marketing funnels. The primary Clickfunnels function is to create leads and sales funnels that boost traffic and ensure that you have a high conversion rate.

1) Creating a sales funnel

To create a compelling and highly functional sales funnel, you need to define your goal, e.g., growing email list or offering a free trial.

That makes it easier to create a funnel from scratch by selecting a pre-built funnel from the library of funnels. Apart from pre-built funnels, you can share a funnel that other marketers have created within the ClickFunnels community.

With templates, you can use them to convert your leads to your liking.

2) Lead magnet page

This is the first page of a sales funnels for any agency. The page attracts visitors and stores their emails. So should be attractive, in design and content, to capture the attention of visitors.

Place a special offer, discount, eBook, or any other freebie on this page. It is the “lead magnet.”

But before the customer can get that free ‘thing,’ they have to give up their email address.

3) Customize a Sales Funnel

Adequate planning is necessary for building a functional sales funnel. That means creating a sales funnel that is specific to your business’s needs and requirements.

Clickfunnels does all the work for you.  It creates a quality sales funnel by putting all the numerous components in the right places. It is comprehensive, and it pays sharp attention to each page of the funnels, for accuracy.

4) Create a webinar

Webinars are a splendid tool for selling products and services, as they bring many people together. Almost everyone who signs up for a webinar attends.

Besides, they are an effective way of acquiring new leads. But creating a webinar can be time-consuming if you do not have the right tools. Clickfunnels has tools that let you create webinars in a single dashboard.

5) Hosting of Paid Content

Clickfunnels makes it easier to host content for sale. It is particularly difficult for entrepreneurs dealing in content selling to do it effectively, especially if they are using WordPress which is mainly built for blogging. Clickfunnels lets you host your paid content easily. This includes paid content such as video training, templates, checklists, blueprints, and so on. Once a customer pay for the content, you can give them access by using Clickfunnels pre-built membership funnel.

Clickfunnels Integrations

You can integrate many applications with ClickFunnels, and the company continually upgrades the list. Here is the list.

Email Integrations

  • ActiveCampaign
  • AWeber
  • ConvertKit
  • Drip
  • GetResponse
  • Constant Contact
  • GVO Pure Leverage
  • MailChimp
  • HTML Form Integrations
  • HubSpot
  • Infusionsoft
  • Maropost
  • Salesforce
  • Madmimi
  • Sendlane
  • Ontraport
  • ZenPlanner

Payment Gateway Integrations

  • ClickBank
  • Deal Guardian
  • InfusionSoft
  • BrainTree
  • JV Zoo
  • Recurly
  • EasyPayDirect
  • NMI
  • Ontraport
  • PayPal
  • Stripe
  • Taxamo
  • Warrior Plus

Still, you can get other apps through Zapier.

Clickfunnels Pricing

Clickfunnels comes with two basic tiers – Starter and Platinum. The key difference between the two is summarized belos.

Price $97/month $297/month
Available Users 1 3
No. of funnels 20 Unlimited
Landing pages 100 Unlimited
Domain names 3 9
Payment gateways 3 9
Follow-up funnels No Unlimited
Live chat support Included Priority support
Email marketing (autoresponders, automation, broadcasts) No Yes
Segmentation No Yes
Lead scoring No Yes
Backpack No Yes
Branded affiliate platform & features No Yes
Subscription plans No Yes


The pricing plans in Clickfunnels are straight forward. You pay:

  • $97/month for 20 sales funnels, 100 landing pages, and three domains
  • $297/month for unlimited funnels and landing pages and nine domains
  • $1,497/month for unlimited funnels and landing pages and 27 domains

You also get a 14-day trial and annual discounts, among other powerful features.

Click here to start your 14 day free trial with Clickfunnels.

Starter Plan

This plan limits you to twenty funnels, 100 landing pages, 1 user, 3 domains and 3 payment integrations. However, it does not include follow-up funnels which are used for following up with leads. It also does not come with integration to an email marketing tool which is a must have if you want to convert your leads. In order to use this feature you have to pay an additional cost of $97 per month which is quite expensive for small and medium business owners.

Platinum Plan

The Platinum plan gives you access to unlimited funnels and landing pages, 3 users, integration with 9 payment providers and and up to 9 domains and includes follow-up funnels. It is suitable for larger businesses and marketing agencies who manage multiple accounts.

The Platinum plan also comes with a ton of options and training. Check them out below and  by clicking here.

Clickfunnels Pros

  • Mobile responsive designs
  • Drag and drop page builder
  • Multi-tier affiliate program
  • 30-day money-back guarantee
  • You can cancel anytime
  • Multiple Attractive templates
  • Weekly Q&A support webinars
  • Six pre-built funnels
  • Integrates with email service providers like Aweber, ConvertKit, and MailChimp
  • Integrates with payment providers like PayPal and Stripe, Recurly
  • Works with our favorite checkout, Thrivecart
  • Share free funnels with the ClickFunnels community
  • Built-in email service and autoresponder

Clickfunnels Cons

  • It’s a bit pricier than the competition
  • The learning curve is steeper than Leadpages
  • Restricted to 20 funnels
  • Follow-Up Funnels are glitch at times
  • Restriction of 20,000 visitors per month for entry plan
  • Lacks 24-hour chat support

Click here to start your 14 day free trial with Clickfunnels.

Comparison of Leadpages and Clickfunnel

Both Clickfunnels and LeadPages aim at creating more leads though they have a different approach. Let’s compare them.

1) Analytics

While both software offers customer segmentation, Leadpages’ is basic compared to ClickFunnels. Again, the design of the pages allows only for basic campaign analysis in LeadPages. By contrast, with Clickfunnels, you get detailed campaign analysis. You can also track your performance using Google analytics in both tools. However, LeadPages has a feature that displays conversion rates and page visits in a much more user friendly way as compared to ClickFunnels.

2) Functionality and Customer base

Leadpages main functionality is to generate leads for your business. Leadpages works for all categories of business, however, it is mainly suited for small to medium size businesses.

On the other hand, Clickfunnels is a bit more versatile as it not only generates leads but also builds complete sales funnels. It is an entire marketing and sales team in one software, giving you accurate results and works well for online marketers and entrepreneurs.

3) Upsells and Downsells

With Leadpages the one-click upsell is only available for the advanced plan which costs $371 per month, whereas with ClickFunnels there are many more options of One-Time Offers, One-Click Upsells, upsells, downsells, and Bump Offers.

4) Split testing

LeadPages Standard and Pro Plans don’t support A/B split testing. ClickFunnels has unlimited split testing with a neat display of page and funnel variations in the ClickFunnels dashboard

5) Pricing

Both marketing tools have a number of plans, making it easier for customers to choose keeping in mind their budget. LeadPages pricing begins at $25/month, while those of Clickfunnels start at $97/month. However, with both plans, you a 14-day trial and there  are discounts on annual plans.

6) Page designs

Page design has an impact on how your clients and customers view you and your brand thereby increasing their engagement with your offer. Leadpages has clean, professional page designs while Clickfunnels has high-converting page designs.

7) Lead capturing

LeadPages is good at collecting emails of your leads. On the other hand if you are looking at quickly converting your leads to customers then ClickFunnels offers more options.

Both pages have a drag-and-drop page builder, with Clickfunnels having more flexibility. Email integration, Custom CSS options, and Solid customer service are similar in both cases.

Get started with your Leadpages 14 day free trial now.

Click here to start your 14 day free trial with Clickfunnels.


What are the main features of Clickfunnels?

Clickfunnels offers pre-built funnels to help you advertise, drive  sales, and deliver products/services to your leads and consumers. It also offers customizations, mobile support, and great integration for effective sales and marketing.

What are the main features of Leadpages?

Leadpages lets you easily build landing pages courtesy of its Mobile optimized templates, drag & drop customization, HTML editing, lead capture popups, and Fast Webhosting. Besides templates, it has some great integrations, which helps in multichannel linking.

What is the critical difference between the two?

Leadpages allow you to build landing pages, perform A/B testing, and generate leads with a variety of templates. ClickFunnels is a costlier all-in-one software option, which lets you manage everything for qualified sales and marketing.

How will Clickfunnel help me grow my business?

Clickfunnels is a comprehensive software that creates perfect landing pages to sell your products and capture customer information. It allows you to create funnels and follow up on your potential customers.

How will Leadpages help me grow my business?

LeadPages provides you with templates that will get the attention of visitors. They have an easy to use design, which lets you enter information in a quick form.  Similarly, the lead capture page builder allows easy lead generation for successful sales.

Get started with your Leadpages 14 day free trial now.

Click here to start your 14 day free trial with Clickfunnels.


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