Webflow vs WordPress 2020 Comparison

WordPress makes up for 37% of the web.  Every web developer or web user knows WordPress. It packs everything you need to create a professional website. But it is not the only CMS that creates professional-level websites.

Webflow is efficient, easy to use, and reliable. It is a choice for professional web designers and developers.

Both the website builders simplify your experience online. Let’s look at them.

  • Webflow: is a cloud-based SaaS platform. It has multiple sophisticated tools and options that give it CMS-like features. Thus, it is a reliable option for professional web designing with a focus on website semantic and visualization. It offers a clean, CSS, semantic HTML5, and JavaScript.


  • WordPress: it is an open-source content management system that runs on PHP and a MySQL database. The content and design are separate; thus, the design elements are packaged as themes. When you install a new theme, you get a unique design without affecting the content. The popularity of WordPress is due to its extensive integration options, simplicity of an utterly flexible back-end, and flexibility of website design customization options.

Pricing comparison Webflow and WordPress

The Webflow vs. WordPress pricing plans are as follows.

WordPress platform is free to use.

But it will not go live unless you incur the following costs: hosting fees, domain name charges, and premium themes and plugins. Additionally, you will need the developer’s fees.

These charges are not fixed. The prices may be higher than what is indicated.

Check the WordPress costs out:

  • Domain name: starting at $12/year. It is often included in the paid plans. But you might need to buy one from a domain registrar. The most popular have an extension “.com.”
  • Hosting: from $3.95/month. This is unavoidable. Experts recommend Bluehost for WordPress sites. There are different kinds of hosts, and so charges vary.
  • Pre-made themes: $0 – $200 (one-off charge). But you can opt to go with free themes.
  • Plugins: $0 – $1,000 (ongoing or one-off charge). Plugin-ins add functionalities to themes. You can also opt for free versions or choose a premium one.
  • Security: from $50 (ongoing or one-off charge). This is vital for updating software to prevent vulnerabilities. Select automatic updates and backups as standard.

They typically have five plans:

  • Free: this option allows you to create your website in minutes, though, the site has minimal features.
  • Personal plan: the plan costs $4/month, billed yearly. You get a custom domain and email and live chat support. Typically, making it suitable for personal use.
  • Premium: suitable for freelancers, and it costs $8 a month. It offers advanced design tools, Google analytics support, and custom CSS.
  • Business: ideal for small business and costs $25 a month. It offers custom and themes, 24/7 live chat, and 200 GB storage.
  • eCommerce: ideal for online stores, and it costs $45 a month. It offers a flexible platform that grows with your business.


When you buy a plan, you can customize it to suit your needs.

Now, let’s look at Webflow.

Here are Webflow plans:


Anyone can use this plan, though it seems very limited. You can only create two pages on the official subdomain.

The other two plans – site plans and account plan are paid programs.

Site plans

Site plans are in two categories, i.e., Website and Ecommerce plans.

Website plans: in this category, you get four plans:

  • Basic: it costs $12/month-it is suitable for a website without CMS.
  • CMS: $16/month and is a deal for content-driven sites.
  • Business: $36/month, and is ideal for traffic marketing site
  • Enterprise: contact company for details

CMS, business, and enterprise have CMS functionality, which helps you rank higher on search engines like Google.

Ecommerce plans: it offers 3 plans, which include standard, plus, and advanced.

  • Standard: $29, and is ideal for business just picking up.
  • Plus: $74, and is suitable for high volume businesses, in need of additional features.
  • Advanced: $212, and is suitable for large scale online businesses.

Account plans

Account plans are in two sections:

  • Individual plans: it offers three plans. You can begin with the free plan – starter plan the upgrade to another plan the require payment, i.e., Lite ($16) and pro ($35), which is suitable for active freelancers.
  • Team plans: it allows you to work collaboratively from a shared dashboard. You have two options – the team ($35/person) and enterprise (contact company)

Choosing a plan on Webflow is trickier than WordPress. Chances are, you might go with the wrong plan. Again, its free plan is more limited than WordPress; however, it has a free trial.

Though WordPress is straightforward, it comes with lots of costs. However, you are in control of how much to spend.

Functionality comparison between Webflow and WordPress

Webflow and WordPress are excellent web builder tools. But user experience varies. Let’s at how they perform.

Ease of use

The approach in the tools is quite different. Typically, the knowledge and experience you need aren’t the same.

Webflow is brandable; hence, ideal for the white-labeled experience. The software packs lots of expert capabilities that allow developers to dig deep into things like JavaScript code.

If you understand terms like class, DIV, Container, among others in coding, it is easier to understand Webflow platform.

Webflow allows you to do many things visually. For instance, integrating CMS into the Webflow is easy, thanks to the powerful CMS features.

Also, if you are working on multiple projects simultaneously, you can switch seamlessly using tabs. Besides, you can integrate with things like Adobe Photoshop.

Though it’s the easiest way to learn HTML and CSS visually, the learning curve isn’t easy for a beginner. You need basic knowledge of HTML and CSS.

On the other hand, WordPress’s open-source nature makes it an excellent choice for professional developers and designers. The community of experts ensures accountability and constant improvements.

It offers multiple ways of customizing templates or writing codes for websites using HTML/PHP knowledge and numerous paid and free plugins. You can also edit PHP and HTML, and you can modify templates to create a unique style for your website. Also, you can add new blocks and elements.

While this may sound simple, WordPress began as a blogging platform. Still, it has some complexities, such as using your hosting services.

WordPress, lets you publish and build website content quickly as a beginner. Though, It utilizes some coding languages, you don’t need to know them to build/use WordPress. And the user interface is easy to use.

Webflow vs. WordPress: both are easy for beginners.

Content Management

Developing incredible content is one other bigger part of a website. The CMS on Webflow has a vast application, i.e., it works for developers, designers, and content managers.

It allows you to design and edit the content on the page, making it easier to monitor work on your front end. Again, you can add advanced options, such as displaying content by filters. You don’t have to deal with sophisticated dashboards.

Also, you can include a search function and a host of tools, including Zapier. This ultimately makes your website and content more appealing.

By contrast, using WordPress is a lot easier and seamless. For basic publishing, you don’t need coding knowledge, and you can manage everything from the dashboard.

WordPress lets you add many pages to your website. As a result, you can build either a small or a website with multiple page options. With WordPress, it is easier to set up a good-looking and well-performing website. And still, it is easier to add other authors and users.

Multi-user capabilities, such as different access permissions and unique components that grow with your business, makes WordPress a great CMS.

That said, Webflow vs. WordPress under content management, WordPress wins.


Webflow is a self-hosted platform. But it has export capabilities. That means users can replace the entire website code and host it somewhere else. But then again, this isn’t the best idea from the security point of the look.

With this software, you can switch between projects. Besides, you can copy and paste your previous layouts. That means you can duplicate certain elements or the whole pages from a previous project.

WordPress, by contrast, require tones of codes while creating and plugins. But WordPress provides all plugins you may need. And you can create different types of websites easily.

Since you can extend the core WordPress software with WordPress plugins, it means you can add more features such as e-commerce, SEO, backups, contact forms, and more.

And the ability to customize themes gives your site a new look with just a click of a button.

You also get extra flexibility when it comes to hosting. You have multiple options, but still, developers can use their servers to host site files. Still, it is possible to integrate WordPress to a third party service and provide access to the WordPress site database. Thus, you can work with file configurations and more.

In this case, WordPress is more complicated than Webflow.

Ecommerce Features

Both WordPress and Webflow offer great eCommerce features.

Webflow makes it easier to sell your products and scale your business as per your needs. Each page is customizable from the product page to checkout. And the checkout pages match the rest of your website.

Both platforms’ dashboard integrates with multiple platforms like Apple Pay, Google Pay, Stripe, and PayPal.


WordPress usually experience code bloat, which makes a little slower to load than Webflow. However, experts strive to the bloat for explosive speeds.

But then again, WordPress is mobile-ready/responsive out of the box and it has introduced a new block editor in its WordPress 5.0.

Customer support comparison between Webflow and WordPress

WordPress is an open-source platform. As a result, it doesn’t have a customer support team. However, it has a community of developers who can help you. That means your solution comes from previous developers and designers who faced a similar problem.

By contrast, Webflow has a huge knowledgebase – Webflow University. The resource offers all information you need to get started on website building, designs, hosting, and integrations.

Also, you get tutorial videos, and you can keep in touch with customer support via live chat or phone.

Customer reviews of Webflow and WordPress

Customer experiences vary from one individual to another. However, the majority of customers like the fact that Webflow is easier to use. They state that it saves them from installing a bunch of plugins. For the fact that the site can operate without these plugins, then it is safe and easier to operate.

Again, Webflow doesn’t need codding; therefore, many so people of all levels can use it. Still, it generates clean code.

But that doesn’t mean WordPress is terrible. Some customers say that WordPress has the best design and is feature-rich.  However, it is not easy to use due to the tones of codes.

The Pros and Cons of Webflow


Allow for customization of the website

Let’s you Drag and drop pages for in-depth insights into your page design

  • Doesn’t need codes to create interactions and animation
  • It is possible to make edits to contents on-page
  • SEO-ready website creation
  • You can invite collaborators and editors to work with you
  • Offers hosting support with limited downtime
  • Free SSL certificate


  • The learning curve is complicated; thus takes time
  • A bit pricey than alternatives
  • eCommerce site lacks some necessary features

The Pros and Cons of WordPress


  • It is a free option provided you get your hosting
  • Allows for easy and complete customizations, which offers total control over your website
  • You can make your site unique by using thousands of free themes, plugins, and extensions
  • Easy to use
  • If you are getting started, navigating the site is easy
  • Great for building SEO optimized websites and blogs
  • Content creation is a breeze on the platform
  • There are multiple integrations currently
  • Community assistance


  • Challenging to navigate beyond basics-you’ll need to hire a developer
  • No direct customer support
  • All updates and maintenances are up to you


There isn’t a one-size-fits-all when it comes to content management. Remember, WordPress is the most popular CMS, but also Webflow has its share of followers as it loads faster, it is easier to use, and its codes are clean.

Both systems take a different approach to the process of web development. But what remains constant is that they have something to offer to professional developers and designers.

Look, Webflow is good for creating sites from the ground up while WordPress has everything you need to create a perfect website. As such, WordPress appeals to new developers for its simpler basics than Webflow. But it will need more knowledge to set up a bigger site than what Webflow will need.

Factors like your business, knowledge, or sites and the type of website should guide your choice.




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